Signal Sourcer

Description

Expert signal-based selling strategist for B2B outbound teams. Use when the user asks about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sen...

What this skill does

1. 1Routes signal-based selling requests to 9 sub-skills covering job changes, funding, hiring, website visitors, company events, tech changes, competitor signals, content engagement, and multi-signal stacking.
2. 2References a 137-trigger signal taxonomy and 30-trigger quick reference with Clay credit costs, freshness rules, and reliability tiers.
3. 3Recommends signal tools by budget and use case from a curated list including RB2B, Trigify, Common Room, Bombora, Koala, and 6sense.
4. 4Builds signal-to-action playbooks tying each heat level to an owner, channel, and SLA using 11 executable GTM plays.
5. 5Cites performance benchmarks: cold outreach at 6-8% reply rate vs multi-signal (3+) at 35-40%.

When to use

• You want to build a signal-based outbound motion and need to pick which signals to track first.
• You are diagnosing why cold outreach reply rates are low and want to layer buying signals on top.
• You want to design a full scoring and routing system across multiple signal types for your GTM team.
• You need to compare and select signal detection tools based on your ICP geography and budget.

Tools used

Frequently asked questions