Follow Up

Description

Writes follow-up emails for B2B cold email sequences. Use when the user asks to "write a follow-up", "email 2", "email 3", "sequence email", "they didn't reply", "no response", "bump email", "breakup email", or needs help structuring a 3-email sequence. Also triggers on "follow-up sequence", "second email", "third email", "what to send after no reply". Do NOT use for first-touch emails, re-enga...

What this skill does

1. 1Writes Email 2 and Email 3 in a 3-email sequence, each with a different value prop angle than the first email.
2. 2Email 2 adds context in the same thread 3-5 days later, using everything cut from Email 1 and a different CTA style.
3. 3Email 3 lowers friction with a new subject line ~17 days after Email 1, offering a lead magnet or resource instead of a meeting ask.
4. 4Rotates value propositions across emails: save money, make money, save time to avoid repeating the same pitch.
5. 5Provides breakup email templates that use no-oriented questions and alternative contact suggestions rather than guilt or pressure.

When to use

• A prospect didn't reply to Email 1 and you need Email 2 without sounding like a copy-paste bump.
• Your Email 3 is a hard pitch and you want to convert it to a softer, lower-friction approach.
• You need a breakup email that asks whether you're reaching the right person rather than pressuring for a reply.
• You want to audit a full sequence to make sure each email uses a different angle and value prop.

Tools used

Frequently asked questions