Btl Messaging
Writes cold emails targeted at Managers and Individual Contributors (Below-the-Line).
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Writes cold emails targeted at Managers and Individual Contributors (Below-the-Line). Use when the user asks to "email a manager", "email an IC", "email an end user", "below the line", "BTL messaging", "operational email", or targets someone with a Manager/Specialist/Analyst/Coordinator title. Also triggers on "tactical messaging", "user-level email", "bottom-up outreach", "champion building em...
What this skill does
- 1Writes cold emails for managers, individual contributors, and end-users in 3-4 sentences using operational, pain-focused language.
- 2Leads with the specific daily frustration the persona deals with, quantifying time or effort wasted to make the pain concrete.
- 3Frames the outcome in terms of what makes the recipient look good to their manager, not just personal productivity gains.
- 4Avoids strategic ROI or board-level language that doesn't resonate with practitioners focused on daily workflow.
- 5Provides role-specific templates for marketing ops managers, SDR team leads, and data analysts with concrete time-savings proof points.
When to use
- Your product is adopted bottom-up by end users before budget conversations happen at the top.
- You need to build an internal champion among managers or practitioners before escalating to a VP.
- You're running a product-led growth motion where user adoption drives expansion revenue.
- Your emails to managers are being ignored because they focus on ROI instead of daily pain.
Best for
Format
Frequently asked questions
What is Btl Messaging?
Btl Messaging is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Writes cold emails targeted at Managers and Individual Contributors (Below-the-Line).
When should I use Btl Messaging?
Your product is adopted bottom-up by end users before budget conversations happen at the top. You need to build an internal champion among managers or practitioners before escalating to a VP.
How do I install Btl Messaging?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Btl Messaging free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.