Personalization
Builds personalization strategies and AI prompts for cold email at scale.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Builds personalization strategies and AI prompts for cold email at scale. Use when the user asks about "personalization", "personalize at scale", "custom first lines", "AI personalization", "Clay prompts for email", "data enrichment for email", "personalization hooks", "how to research prospects", or needs to make emails feel 1-to-1 at volume. Also triggers on "first line generation", "personal...
What this skill does
- 1Ranks six data buckets by personalization value: self-authored content (highest), engaged content, self-identified traits, background, and company-level signals.
- 2Distinguishes strong hooks (verbatim tie to something the prospect wrote or said) from lite hooks (conceptual reference to a theme).
- 3Provides AI prompts for Clay or other enrichment tools to generate custom first lines at scale without generic compliments.
- 4Defines five static fallbacks for when personalization data is unavailable: demographic, firmographic, industry, geography, and technographic.
- 5Covers advanced playbooks: AI video, personalized images, job opening intent signals, LinkedIn follower lists, and ad scraping for targeting.
When to use
- You want to generate custom first lines at scale using Clay and need AI prompt templates that actually produce specific, relevant output.
- Your emails feel generic and you want to identify which data bucket to prioritize for your target persona.
- You have access to LinkedIn post data or company news and want to build personalization hooks around it.
- You're moving from spray-and-pray to signal-based outreach and need a personalization strategy to match.
Tools used
Best for
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Frequently asked questions
What is Personalization?
Personalization is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Builds personalization strategies and AI prompts for cold email at scale.
When should I use Personalization?
You want to generate custom first lines at scale using Clay and need AI prompt templates that actually produce specific, relevant output. Your emails feel generic and you want to identify which data bucket to prioritize for your target persona.
How do I install Personalization?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Personalization free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.