OutboundCold · EmailPersonalization

Cold Email Personalization

- Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

Description

- Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.

What this skill does

  1. 1Maps ICP persona, top objections, and desired next step before writing a single line of copy.
  2. 2Researches prospect-specific signals from the past 90 days to ground each email opener in verified facts.
  3. 3Selects a campaign path (custom signal, creative idea, whole offer, or fallback) based on available research.
  4. 4Drafts plain-text emails of 60-120 words with one CTA, then scores them against a quality rubric (gate: 80+).
  5. 5Builds a multi-touch follow-up sequence rotating value props across touches until a reply is earned.

When to use

  • Writing cold outreach or B2B prospecting emails for a new ICP segment.
  • Personalizing email openers at scale using recent prospect signals like hires, funding, or product launches.
  • Reviewing or scoring existing email drafts before an outbound sequence goes live.
  • Building a multi-touch follow-up sequence with distinct value props at each touch.

Tools used

LinkedIn· Social

Best for

Sales Development Rep

Format

FrameworkWorkflowPlaybook

Frequently asked questions

What is Cold Email Personalization?

Cold Email Personalization is a Claude Code skill for outbound by GTM Agents. - Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric.

When should I use Cold Email Personalization?

Writing cold outreach or B2B prospecting emails for a new ICP segment. Personalizing email openers at scale using recent prospect signals like hires, funding, or product launches.

How do I install Cold Email Personalization?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Cold Email Personalization free to use?

Yes. Cold Email Personalization is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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