OutboundCold · EmailPersonalization

Sdr Outbound Rules

SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type.

by Sacha Ranasinghe (ColdIQ)·none (all rights reserved by default)·135 on GitHub·updated 2026-02-19
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git

Description

SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.

What this skill does

  1. 1Defines hard writing rules for SDR outreach: 60-90 words max, no bullets, one CTA, and specific inputs to personalize.
  2. 2Lists eight approved messaging frameworks (Before/After, Pattern Interrupt, Ask Before Pitch, Upfront Value, Do the Math, Challenge of Similar Companies, Neutral Insight, Typical Problems by Role).
  3. 3Provides tone guidelines per offer type: consultative for agency services, slang-professional for accelerators, direct for cold outbound.
  4. 4Includes a pre-send review checklist with eight binary checks.

When to use

  • You are reviewing SDR emails for quality and need a standardized rubric to evaluate them against.
  • A rep is writing 150-word emails with multiple CTAs and you need a rules document to share with them.
  • You want to pick an approved messaging framework for a specific campaign type without guessing.
  • You are onboarding an SDR and need a single-page writing standard they can internalize quickly.

Best for

Sales Development Rep

Format

FrameworkPlaybook

Frequently asked questions

What is Sdr Outbound Rules?

Sdr Outbound Rules is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type.

When should I use Sdr Outbound Rules?

You are reviewing SDR emails for quality and need a standardized rubric to evaluate them against. A rep is writing 150-word emails with multiple CTAs and you need a rules document to share with them.

How do I install Sdr Outbound Rules?

Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Sdr Outbound Rules free to use?

The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.

Source repository

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