Atl Messaging
Writes cold emails targeted at VP, C-Level, and Director personas (Above-the-Line).
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Writes cold emails targeted at VP, C-Level, and Director personas (Above-the-Line). Use when the user asks to "email a CEO", "email a VP", "executive outreach", "C-suite email", "above the line", "ATL messaging", "email to decision maker", or targets someone with a VP/C-Level/Director title. Also triggers on "strategic messaging", "board-level email", "executive cold email". Do NOT use for emai...
What this skill does
- 1Writes cold emails for VP, C-level, and Director personas in 2-3 sentences using strategic, outcome-focused language.
- 2Identifies the right strategic angle for each executive type: revenue impact, risk reduction, competitive positioning, or board-level priority.
- 3Avoids operational details that get emails delegated down to a subordinate, keeping the conversation at the decision-maker level.
- 4Structures emails as strategic questions that prompt reflection on priorities, rather than pitching features or processes.
- 5Provides persona-specific templates for CEOs, VP Sales, and CTO targets with variable placeholders for social proof and company context.
When to use
- You're writing cold email for a deal over $50K ACV that requires C-suite or VP buy-in.
- Your emails are being forwarded to lower-level contacts instead of getting direct replies from executives.
- You need to approach a CEO or VP with a strategic business case, not a product feature pitch.
- You're running a top-down ABM play and need messaging calibrated for the highest-seniority personas.
Best for
Format
Frequently asked questions
What is Atl Messaging?
Atl Messaging is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Writes cold emails targeted at VP, C-Level, and Director personas (Above-the-Line).
When should I use Atl Messaging?
You're writing cold email for a deal over $50K ACV that requires C-suite or VP buy-in. Your emails are being forwarded to lower-level contacts instead of getting direct replies from executives.
How do I install Atl Messaging?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Atl Messaging free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.