News Signal Outreach

Description

End-to-end news-triggered signal composite. Takes any piece of news — an article, LinkedIn post, tweet, announcement, event, trend, regulation, product launch, acquisition, layoff, expansion, or any other public event — and evaluates whether the companies or people mentioned are ICP fits. If yes, identifies the connection between the news and your product, finds the right people to contact, and...

What this skill does

1. 1Accepts three input modes: a news item to extract companies from, a company list to scan for recent news, or a person list to find recent activity about.
2. 2Qualifies extracted companies or people against ICP criteria (industry, size, geography, disqualifiers) and drops those that don't fit.
3. 3Identifies the specific connection between the news event and your product for each qualified target -- categorizing it as direct, adjacent, or thematic -- and selects the appropriate email framework.
4. 4Finds the right contacts at each company prioritized by news relevance (e.g., compliance news triggers legal and ops leadership first), then drafts personalized 3-touch sequences with the news as the hook.
5. 5Adjusts sequence timing by connection strength -- direct connections get day 1/3/7 urgency; thematic connections get a slower day 1/7/14 cadence -- and applies sensitivity guidelines for crisis-type news.

When to use

• You share a news article or LinkedIn post and want to know whether the companies mentioned are ICP fits and whether to reach out.
• You have a list of target accounts and want to find recent news that gives you a timely, relevant reason to contact them.
• A competitor acquisition, regulation change, or industry report just dropped and you want to quickly identify and reach affected prospects.

Tools used

Frequently asked questions