Cold Email
Expert cold email strategist for B2B outbound campaigns.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Expert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist...
What this skill does
- 1Routes any cold email question to the correct sub-skill: first-touch, follow-up, re-engagement, subject lines, personalization, ATL/BTL messaging, copywriting, or email infrastructure.
- 2Applies cross-cutting deliverability standards to all outreach: 60-90 word limit, plain text only, one CTA, 3-email sequences, 100% email verification before sending.
- 3Enforces signal-based outreach principles: signal-based campaigns achieve 18-22% reply rates vs. cold-only baseline.
- 4Guides sequencing tool selection (SmartLead, Instantly, Lemlist, Apollo, HeyReach) based on volume, channel mix, and automation needs.
- 5Provides strategic guidance on TAM reuse, Golden ICP definition, and benchmark targets drawn from analysis of 10M+ cold emails.
When to use
- You have a cold email question but aren't sure whether it's a copywriting, deliverability, infrastructure, or sequencing problem.
- You want a single entry point that routes to the right cold email expertise based on what you actually need.
- You're building or auditing a full cold email program and need orchestrated guidance across multiple components.
- Your campaign performance is below benchmark and you want a structured diagnosis before changing anything.
Tools used
Best for
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Frequently asked questions
What is Cold Email?
Cold Email is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Expert cold email strategist for B2B outbound campaigns.
When should I use Cold Email?
You have a cold email question but aren't sure whether it's a copywriting, deliverability, infrastructure, or sequencing problem. You want a single entry point that routes to the right cold email expertise based on what you actually need.
How do I install Cold Email?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Cold Email free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.