Josh Braun Copywriting
Josh Braun's 5 cold email writing principles plus personalization best practices.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Josh Braun's 5 cold email writing principles plus personalization best practices. Use when refining email copy, improving message quality, or reviewing outreach for common mistakes.
What this skill does
- 1Summarizes Josh Braun's five cold email writing principles: ruthless editing, specific numbers, cheeky personality, loss-aversion framing, and removing unnecessary words.
- 2Provides a clear do/do-not list for personalization so you avoid generic AI compliments while still being relevant.
- 3Explains how specificity drives credibility with concrete examples ("47% increase" versus "significant improvement").
- 4Short enough to use as a review checklist before sending any outreach.
When to use
- You wrote a cold email draft and want to run it through a quality framework before sending.
- Your emails feel corporate or generic and you want practical rules to make them more human.
- You are training an SDR on copywriting and need a concise set of principles to teach.
- You want to reframe an email around what the prospect is losing rather than what they would gain.
Best for
Format
Frequently asked questions
What is Josh Braun Copywriting?
Josh Braun Copywriting is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Josh Braun's 5 cold email writing principles plus personalization best practices.
When should I use Josh Braun Copywriting?
You wrote a cold email draft and want to run it through a quality framework before sending. Your emails feel corporate or generic and you want practical rules to make them more human.
How do I install Josh Braun Copywriting?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Josh Braun Copywriting free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.