Content Engagement
Content engagement signal tracking for B2B outbound.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Content engagement signal tracking for B2B outbound. Use when the user asks about content engagement signals, LinkedIn post likes/comments, webinar attendance, newsletter engagement, Trigify setup, social engagement tracking, or community engagement signals. Do NOT use for website visitor tracking (use website-visitors skill) or competitor content engagement (use competitor-signals skill).
What this skill does
- 1Scores content engagement signals by type: comments on your posts (35 pts), likes (25 pts), webinar attendance (25 pts), case study downloads (35 pts), newsletter subscriptions (15 pts).
- 2Sets up Trigify to capture real-time LinkedIn engagement events (likes, comments, follows) and pipe them to Clay via webhook.
- 3Routes engaged prospects through ICP filtering in Clay, then to SDR Slack alerts for qualified follow-up.
- 4Provides outreach templates for post engagers that reference the topic, not the engagement signal itself.
- 5Stacks content signals with website visits for compound scoring: blog visits plus LinkedIn engagement plus email click reaches 65 points Warm.
When to use
- You want to follow up with people who commented on or liked a specific LinkedIn post.
- You ran a webinar and want to enrich attendees in Clay and route them to a follow-up sequence.
- You want to set up automated alerts in Slack when an ICP-matching person follows your LinkedIn page.
- You are building a warm outbound motion based on who is already engaging with your content.
Tools used
Best for
Format
Frequently asked questions
What is Content Engagement?
Content Engagement is a Claude Code skill for sourcing by Sacha Ranasinghe (ColdIQ). Content engagement signal tracking for B2B outbound.
When should I use Content Engagement?
You want to follow up with people who commented on or liked a specific LinkedIn post. You ran a webinar and want to enrich attendees in Clay and route them to a follow-up sequence.
How do I install Content Engagement?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Content Engagement free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.