RevOpsCustomer · Success
Survey Design
Use to craft rigorous survey instruments with sampling, question logic, and QA standards.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines a single-topic objective, hypothesis, and the decision the survey results will inform.
- 2Specifies audience personas, sampling quotas, suppression rules, and incentive plan.
- 3Architects questions balancing quantitative and qualitative items while avoiding double-barreled prompts.
- 4Maps conditional branching logic, progress indicators, and target completion time.
- 5QAs across devices, languages, anonymity rules, and export formats before launch.
When to use
- Launching a new customer survey or refreshing an existing template with updated questions.
- Diagnosing low response quality or bias in an ongoing NPS, CSAT, or research program.
- Training GTM teams on survey best practices before they design their own instruments.
- Coordinating survey launch timing and approvals alongside a product release or campaign.
Best for
Revenue OperationsCustomer Success Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Survey Design?
Survey Design is a Claude Code skill for revops by GTM Agents. Use to craft rigorous survey instruments with sampling, question logic, and QA standards.
When should I use Survey Design?
Launching a new customer survey or refreshing an existing template with updated questions. Diagnosing low response quality or bias in an ongoing NPS, CSAT, or research program.
How do I install Survey Design?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Survey Design free to use?
Yes. Survey Design is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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