SourcingSegmentation · Mapping

Segmentation Framework

Use to design and document customer segments with clear criteria, metrics, and governance.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Clarifies the segmentation objective and the KPIs that will measure whether it succeeds.
  2. 2Lists required data inputs from firmographic, technographic, usage, revenue, and intent sources with freshness requirements.
  3. 3Documents segmentation logic including rules, cluster definitions, decision trees, and scoring weights.
  4. 4Validates the model against sampled accounts and stakeholder review before activation.
  5. 5Sets governance cadence, change management process, and owner roster for ongoing maintenance.

When to use

  • Building or refreshing customer segments for marketing campaigns, sales targeting, or product prioritization.
  • Aligning RevOps and data teams on a single consistent scoring and segmentation logic.
  • Preparing segment documentation for GTM activation or exec reporting.
  • Ensuring each defined segment connects to downstream plays via the activation-map.

Best for

Revenue OperationsMarketing ManagerProduct Marketing ManagerGTM Engineer

Format

FrameworkTemplateTrackerPlaybook

Frequently asked questions

What is Segmentation Framework?

Segmentation Framework is a Claude Code skill for sourcing by GTM Agents. Use to design and document customer segments with clear criteria, metrics, and governance.

When should I use Segmentation Framework?

Building or refreshing customer segments for marketing campaigns, sales targeting, or product prioritization. Aligning RevOps and data teams on a single consistent scoring and segmentation logic.

How do I install Segmentation Framework?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Segmentation Framework free to use?

Yes. Segmentation Framework is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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