SourcingSegmentation · Mapping

Firmographic Analysis

Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Normalizes enriched firmographic fields (industry, headcount, revenue, region, funding) to a consistent taxonomy before scoring.
  2. 2Applies an ICP scoring matrix to rank accounts by fit across industry, employee band, revenue, and growth rate.
  3. 3Detects buying triggers -- funding rounds, IPO prep, hiring spikes, geographic expansion -- and logs them with urgency ratings.
  4. 4Outputs per-segment persona targets, value propositions, and a messaging workbook for immediate enablement use.

When to use

  • Prioritizing a batch of enriched accounts for GTM plays, ABM, or territory assignments.
  • Building segments for personalized campaigns after an enrichment run completes.
  • Validating firmographic data quality before it feeds into scoring or outreach automation.

Best for

Sales Development RepABM Marketer

Format

FrameworkTemplatePlaybook

Frequently asked questions

What is Firmographic Analysis?

Firmographic Analysis is a Claude Code skill for sourcing by GTM Agents. Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.

When should I use Firmographic Analysis?

Prioritizing a batch of enriched accounts for GTM plays, ABM, or territory assignments. Building segments for personalized campaigns after an enrichment run completes.

How do I install Firmographic Analysis?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Firmographic Analysis free to use?

Yes. Firmographic Analysis is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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