SourcingSegmentation · Mapping
Member Insights
Use to analyze loyalty member behavior, segmentation, and experiment results.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Aggregates data from transaction systems, product telemetry, CRM, support, and survey tools into a unified view.
- 2Segments members by tier, lifecycle stage, engagement score, and risk or comeback cohort.
- 3Tracks enrollment funnel, active member rate, point velocity, redemption, and incremental revenue.
- 4Defines guardrail metrics, success criteria, and monitoring cadence for loyalty experiments.
- 5Distributes insights through dashboards, alerts, and story-driven memos tailored to GTM teams.
When to use
- Monitoring loyalty program health across tiers or regions to catch early signs of disengagement.
- Designing a personalization campaign grounded in actual member behavior and segment data.
- Reporting experiment outcomes - enrollment uplift, redemption shifts - to program stakeholders.
- Blending quantitative metrics with voice-of-customer excerpts for a quarterly business review.
Best for
Sales Development RepABM Marketer
Format
FrameworkTemplateAnalyzerTrackerPlaybook
Frequently asked questions
What is Member Insights?
Member Insights is a Claude Code skill for sourcing by GTM Agents. Use to analyze loyalty member behavior, segmentation, and experiment results.
When should I use Member Insights?
Monitoring loyalty program health across tiers or regions to catch early signs of disengagement. Designing a personalization campaign grounded in actual member behavior and segment data.
How do I install Member Insights?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Member Insights free to use?
Yes. Member Insights is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Map Your Market
Given a product description, category keywords, or competitor names (any combination), searches Reddit, Hacker News, GitHub Issues, G2, and Google Trends for...
Firmographic Analysis
Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.
Segmentation Framework
Use to design and document customer segments with clear criteria, metrics, and governance.
Segmentation
Use when designing filters, suppression logic, and personalization cohorts for campaigns or automations.
Bridgebound Firmographic 15
15 Firmographic Bridgebound triggers from Flip The Script - Financial Events, M&A Activity, Growth Signals, and Product/Marketing moves.
Lead Research Assistant
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strate...