Map Your Market

Description

Given a product description, category keywords, or competitor names (any combination), searches Reddit, Hacker News, GitHub Issues, G2, and Google Trends for the real pains your market experiences, then synthesizes everything into a positioning framework showing who your ICP is, what they say out loud, and exactly how to talk to them. Use when asked to understand a market, find ICP pain points,...

What this skill does

1. 1Takes a product description, category keywords, or competitor names and searches Reddit, Hacker News, GitHub Issues, G2, and Google Trends for real pain signals.
2. 2Scores signals locally using a pain formula weighted by upvotes, then clusters the top 60 into 5-7 recurring themes using verbatim quotes from the data.
3. 3Profiles the ICP from subreddit metadata, author context, and post patterns — who they are, where they live online, what they've already tried.
4. 4Generates a positioning framework with 3 primary angles, landing page headlines, and cold email subject lines using the market's own language.

When to use

• You are entering a new market and need to understand what buyers actually complain about before writing messaging.
• You want to validate your ICP hypothesis against real community data rather than assumptions.
• You need positioning language that comes from the market, not internal brainstorming.
• You want a competitive market map sourced from G2 vendor data and real community discussions.

Tools used

Frequently asked questions