Icp Identification

Description

Research a company or idea, define the Ideal Customer Profile, and route to the right next step. This is the **entry point** for any "find me leads" or "map my market" request — it sits upstream of all lead-finding and TAM-building skills and ensures we understand the business, define the target, and pick the right approach before executing.

What this skill does

1. 1Research a company or product idea to map its category, competitors, buyer signals, and pricing tier.
2. 2Propose a structured ICP table — titles, seniority, company size, industry, region, and timing signals — and iterate until the user approves.
3. 3Define explicit exclusion criteria (titles, industries, company types, size ranges) that map directly to search filter parameters.
4. 4Route to the right next step: TAM mapping for a strategic, account-based approach or direct lead-finding for immediate outreach.

When to use

• You are starting outbound for a new product and have not yet defined who you are targeting.
• Your current lead lists are noisy and you want to reset with a sharper, filter-ready ICP definition.
• You want to hand a clean ICP context to a downstream skill (Apollo search, competitor engager, hiring signal) without repeating intake.

Tools used

Frequently asked questions