Icp Website Audit

Description

End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experie...

What this skill does

1. 1Builds or loads synthetic ICP personas (4-6 segments) grounded in website research, case studies, and job postings.
2. 2Runs a structured scorecard review of the client site -- homepage to pricing -- scoring each persona on messaging relevance, trust, clarity, and objection handling.
3. 3Conducts head-to-head competitive comparisons against 1-3 competitor sites using the same personas and scoring dimensions.
4. 4Identifies at-risk ICP segments where competitors consistently win, and surfaces the specific gaps driving those losses.
5. 5Produces a consolidated audit report with tiered, prioritized recommendations ranked by persona breadth, competitive urgency, and effort.

When to use

• You want to know whether your website messaging actually resonates with each buyer segment.
• You're seeing low conversion rates and need to diagnose whether the site or the competition is the problem.
• You're refreshing positioning and need data on how buyers experience your site relative to alternatives.

Frequently asked questions