Where Your Customer Lives
Given a product utility and ICP, trace real ICP pain posts back to their source communities.
npx skills add Varnan-Tech/opendirectoryDescription
Given a product utility and ICP, trace real ICP pain posts back to their source communities. Layer in competitor discussion signals. Discover Slack/Discord/newsletter/podcast/conference channels via DuckDuckGo. Score every channel by ICP signal count, size, activity, and competitor presence. Output a ranked playbook: evidence, entry tactic, content angle, anti-patterns -- one per channel. No guessing. Signal-traced channels only.
What this skill does
- 1Traces ICP pain posts from Reddit and Hacker News back to their source communities, scoring each channel by ICP signal count, member size, activity, and competitor discussion volume.
- 2Discovers additional channel types via DuckDuckGo — Slack communities, Discord servers, newsletters, podcasts, and conferences — ensuring at least 3 channel types in the output.
- 3Runs a competitor discussion layer to surface communities where your ICP is actively evaluating alternatives, flagging those as highest-priority outreach contexts.
- 4Generates a per-channel playbook with who is specifically present, one entry tactic naming the thread type and community norm, one content angle from actual top post patterns, and 2-3 anti-patterns.
When to use
- You have an ICP defined but do not know which communities they actually participate in.
- You want to find specific Slack groups, subreddits, or Discord servers before starting distribution.
- You are planning community-led growth and need evidence that your ICP exists in a channel before investing time.
- You want to know exactly where competitor discussions happen so you can intercept evaluation conversations.
Tools used
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Frequently asked questions
What is Where Your Customer Lives?
Where Your Customer Lives is a Claude Code skill for sourcing by Varnan Tech. Given a product utility and ICP, trace real ICP pain posts back to their source communities.
When should I use Where Your Customer Lives?
You have an ICP defined but do not know which communities they actually participate in. You want to find specific Slack groups, subreddits, or Discord servers before starting distribution.
How do I install Where Your Customer Lives?
Run the install command (npx skills add Varnan-Tech/opendirectory). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Where Your Customer Lives free to use?
Yes. Where Your Customer Lives is open source under the MIT license, published in the Varnan-Tech/opendirectory repository on GitHub.