ContentPositioning
Positioning
Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines ICP, pain, and current workaround for each audience segment before writing claims.
- 2Articulates the product promise in functional and emotional terms with clear differentiation.
- 3Builds a proof layer from customer metrics, case studies, analyst quotes, and demos.
- 4Produces persona and industry variants of the core positioning from a single source of truth.
- 5Generates a snippet bank (email, social, ad copy, call intro) for immediate GTM use.
When to use
- Launching a new product, major feature, or entering a new market segment.
- Refreshing messaging after a competitive shift, pricing change, or market repositioning.
- Equipping sales and CS with updated stories and a call introduction they can use today.
- Aligning design and content teams so visuals and copy tell the same story.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Positioning?
Positioning is a Claude Code skill for content by GTM Agents. Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
When should I use Positioning?
Launching a new product, major feature, or entering a new market segment. Refreshing messaging after a competitive shift, pricing change, or market repositioning.
How do I install Positioning?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Positioning free to use?
Yes. Positioning is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Marketing Context
Create and maintain the marketing context document that all marketing skills read before starting.
Icp Website Review
Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas.
Launch Positioning Builder
Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and ...
Position Me
Drafts positioning statements and messaging frameworks based on your product and target market.
Offer Testing
Use when designing copy experiments to optimize hooks, offers, and CTAs.
Brand Guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel.