Icp Website Review

Description

Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

What this skill does

1. 1Loads pre-built synthetic ICP personas and crawls the target website across key pages (homepage, pricing, case studies, docs).
2. 2Scores each persona's experience across five dimensions: first impression, messaging relevance, trust, clarity, and objection handling.
3. 3Runs a freeform focus-group mode where each persona reacts in first person, surfacing emotional and unexpected friction.
4. 4Executes head-to-head competitive comparisons, producing per-persona winners and a cross-persona competitive summary.
5. 5Outputs a prioritized recommendation matrix ranked by impact across personas and grouped by effort level.

When to use

• Before a website redesign or landing page rewrite, to audit current messaging against each buyer segment.
• After shipping a new positioning or pricing page, to check whether ICP personas would convert.
• When preparing competitive battlecards and needing to see exactly where a competitor's site outperforms yours.
• When prospects consistently object to something on the site and you want structured persona-level diagnosis.

Tools used

Frequently asked questions