Marketing Context

Description

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other ma...

What this skill does

1. 1Auto-drafts a V1 marketing context document by scanning the codebase — README, landing pages, existing docs — then asks the user to correct and fill gaps.
2. 2Captures 14 structured sections: product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, JTBD forces, customer language, brand voice, style guide, proof points, SEO context, and goals.
3. 3Stores the output at .agents/marketing-context.md so every downstream marketing skill reads from a single source of truth.
4. 4Runs a staleness audit flagging sections older than six months for review and update.
5. 5Surfaces missing critical sections proactively — no customer language, no proof points, undefined brand voice — before writing begins.

When to use

• Starting a new project and marketing skills are producing generic output because no context exists yet.
• Positioning has shifted — new competitors, new ICP, new pricing — and the context file needs updating.
• Customer language captured in the context is outdated and copy no longer mirrors how buyers describe the problem.
• Multiple marketing skills are being used and you want a single document that prevents repeating foundational information in every session.

Frequently asked questions