Launch Positioning Builder
Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and ...
npx goose-skills installDescription
Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launc...
What this skill does
- 1Researches 2-3 competitors' websites, pricing pages, ad copy, and G2/Capterra reviews to extract their positioning claims, category language, and perceived weaknesses.
- 2Applies April Dunford's positioning framework to define your category (existing, subcategory, or new), map competitive alternatives, and connect unique attributes to customer value.
- 3Builds a full messaging hierarchy -- positioning statement, primary headline, three supporting value props, and proof lines -- matched to each ICP persona.
- 4Creates a competitive positioning map using dimensions where your product wins on at least one axis.
- 5Outputs a complete positioning document with deployment guidance per asset (homepage, sales deck, cold email, G2 profile) and explicit messaging guardrails.
When to use
- You're preparing for a product launch and need a positioning document that's specific enough to write real copy from.
- Your current messaging is too generic and you need a structured process to differentiate from 2-3 named competitors.
- A new market segment or competitive entrant has shifted the landscape and your existing positioning needs a refresh.
Tools used
Best for
Format
Frequently asked questions
What is Launch Positioning Builder?
Launch Positioning Builder is a Claude Code skill for content by GooseWorks AI. Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and ...
When should I use Launch Positioning Builder?
You're preparing for a product launch and need a positioning document that's specific enough to write real copy from. Your current messaging is too generic and you need a structured process to differentiate from 2-3 named competitors.
How do I install Launch Positioning Builder?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Launch Positioning Builder free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).