Marketing Psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
What this skill does
- 1Diagnoses why a page, flow, or campaign is underperforming by identifying violated or underused cognitive principles.
- 2Applies 3-5 targeted psychological principles to a specific marketing asset with concrete implementation examples.
- 3Provides a catalog of 70+ mental models across buyer psychology, persuasion, pricing, and design, mapped to common marketing scenarios.
- 4Runs pricing page audits using frameworks like anchoring, decoy effect, and charm pricing to surface missed conversion levers.
- 5Delivers curated playbooks of 5-7 models for goals like reducing churn, improving onboarding activation, or designing referral programs.
When to use
- Your landing page has low conversion and you want a behavioral science diagnosis before making changes.
- You are writing pricing page copy and need to apply anchoring, decoy effect, or loss aversion intentionally.
- You want to understand why a specific bias (endowment effect, scarcity, social proof) applies to your campaign.
- You are designing an onboarding or email sequence and want to identify the psychological levers most likely to drive activation.
Best for
Format
Frequently asked questions
What is Marketing Psychology?
Marketing Psychology is a Claude Code skill for content by Alireza Rezvani. When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
When should I use Marketing Psychology?
Your landing page has low conversion and you want a behavioral science diagnosis before making changes. You are writing pricing page copy and need to apply anchoring, decoy effect, or loss aversion intentionally.
How do I install Marketing Psychology?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Marketing Psychology free to use?
Yes. Marketing Psychology is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.