Marketing Strategy Pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and intern...
What this skill does
- 1Defines ICP by analyzing top customers across firmographics, technographics, psychographics, and buyer personas, then validates against churn data.
- 2Develops product positioning using the April Dunford methodology — competitive alternatives, unique attributes, value mapping, and market category selection.
- 3Builds competitive intelligence with tiered competitor tracking, battlecard templates, and monthly win/loss analysis.
- 4Plans product launches by tier (T1/T2/T3) with week-by-week timelines, launch day checklists, and leading/lagging metric tracking.
- 5Creates sales enablement assets — decks, one-pagers, demo scripts, email templates, and ROI calculators — with usage validation targets.
When to use
- You are repositioning a product and need a structured process to define market category and differentiation.
- Your sales team is losing competitive deals and needs battlecards with talk tracks and objection handling.
- You are planning a major product launch and need a tiered playbook with cross-functional checklists.
- You have no documented ICP and need to build one from customer data before scaling GTM investment.
Best for
Format
Frequently asked questions
What is Marketing Strategy Pmm?
Marketing Strategy Pmm is a Claude Code skill for content by Alireza Rezvani. Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
When should I use Marketing Strategy Pmm?
You are repositioning a product and need a structured process to define market category and differentiation. Your sales team is losing competitive deals and needs battlecards with talk tracks and objection handling.
How do I install Marketing Strategy Pmm?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Marketing Strategy Pmm free to use?
Yes. Marketing Strategy Pmm is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.