Ad To Landing Page Auditor

Description

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

What this skill does

1. 1Parse ad copy across Google, Meta, and LinkedIn into a structured inventory of headline, body, CTA, and destination URL.
2. 2Fetch each landing page and extract hero headline, subhead, CTA, social proof, form fields, and above-fold conversion elements.
3. 3Score each ad-to-landing-page pair on six message match dimensions — promise continuity, language match, CTA alignment, specificity, emotional match, and visual continuity.
4. 4Identify conversion friction from form length, navigation distraction, missing social proof near the CTA, and mobile issues.
5. 5Produce a priority fix list with specific rewrites for the worst-matching ad and landing page pairs.

When to use

• Clicks are coming in but conversion rate is low and you need to diagnose where the click path breaks.
• You've launched new ad copy but haven't updated landing pages and suspect a message mismatch.
• Auditing a new client's paid campaigns before recommending budget changes.
• Running a CRO sprint and want a quick structured baseline of all current ad-to-LP pairs.

Tools used

Frequently asked questions