ContentMessaging · Narrative
Thought Leadership
Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines a bold thesis statement and three supporting pillars grounded in data or customer proof.
- 2Blends proprietary data, analyst references, and customer anecdotes into a credible evidence mix.
- 3Structures the narrative arc: hook, market tension, future vision, proof, and call to action.
- 4Calibrates voice to be confident and data-backed without becoming a product pitch until the conclusion.
- 5Breaks the long-form narrative into derivative assets: short-form snippets, Q&A, slides, and social clips.
When to use
- CEO or CMO needs a compelling market POV for a conference keynote or op-ed.
- Launching a category narrative or market education campaign.
- Preparing LinkedIn long-form posts or podcast appearances that establish brand authority.
- Pre-briefing PR and AR teams so earned channels echo the same thesis consistently.
Tools used
LinkedIn· Social
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateGenerator
Frequently asked questions
What is Thought Leadership?
Thought Leadership is a Claude Code skill for content by GTM Agents. Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
When should I use Thought Leadership?
CEO or CMO needs a compelling market POV for a conference keynote or op-ed. Launching a category narrative or market education campaign.
How do I install Thought Leadership?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Thought Leadership free to use?
Yes. Thought Leadership is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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