Analytics Tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking...
What this skill does
- 1Designs an event taxonomy using the noun_verb naming convention before touching any platform, covering core funnel events, micro-conversions, and the parameters each event should carry.
- 2Configures GA4 properties, data streams, enhanced measurement settings, and conversion events, with GTM container structure built around data layer pushes or CSS selector triggers.
- 3Sets up conversion tracking for Google Ads and Meta Pixel including Conversions API for server-side recovery of iOS and ad-blocker-blocked events.
- 4Debugs tracking issues through a structured sequence — GTM Preview, GA4 DebugView, Network tab — and flags common problems like double-firing tags, missing user_id, and UTMs being stripped.
When to use
- You're launching a new SaaS product and need GA4 and GTM configured from scratch with a clean event taxonomy.
- Paid campaign numbers in Google Ads and GA4 don't match and you need to find the attribution gap.
- A specific conversion event is missing from GA4 reports even though GTM Preview shows it firing.
- You're entering EU markets and need to implement Advanced Consent Mode before your next campaign launch.
Tools used
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Frequently asked questions
What is Analytics Tracking?
Analytics Tracking is a Claude Code skill for revops by Alireza Rezvani. Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
When should I use Analytics Tracking?
You're launching a new SaaS product and need GA4 and GTM configured from scratch with a clean event taxonomy. Paid campaign numbers in Google Ads and GA4 don't match and you need to find the attribution gap.
How do I install Analytics Tracking?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Analytics Tracking free to use?
Yes. Analytics Tracking is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.