Data And Funnel Analytics

Description

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel a...

What this skill does

1. 1Defines a tracking plan with standardized event naming, required properties, and PII hygiene rules for GA4 or any event tool.
2. 2Implements GA4 custom events, conversion tracking, and UTM parameter conventions across marketing and product surfaces.
3. 3Analyzes funnel step-by-step conversion rates, identifies bottlenecks, and segments drop-off by user cohort or device.
4. 4Scores existing funnels using the Hook-Story-Offer framework against traffic temperature to determine whether to fix or scale.
5. 5Calculates ROI, break-even, and payback period across best, realistic, and worst-case scenarios with a go/no-go decision rule.

When to use

• You are setting up analytics from scratch and need a tracking plan with event naming and UTM conventions.
• Your funnel has a step with unexpectedly high drop-off and you need structured analysis to find the cause.
• You want to validate whether a funnel is ready to scale or needs fixes before adding paid traffic.
• You need to present an ROI case for a marketing investment with scenario modeling and a clear recommendation.

Tools used

Frequently asked questions