App Store Optimization
ASO tools for researching keywords, optimizing metadata, analyzing competitors, and improving app store visibility on Apple App Store and Google Play Store.
claude plugin marketplace add manojbajaj95/claude-gtm-pluginWhat this skill does
- 1Researches and scores keywords by relevance, search volume, competition, and conversion intent, then maps them to metadata fields.
- 2Rewrites app title, subtitle, keyword field (iOS), short description (Android), and full description to maximize searchability and conversion.
- 3Analyzes top competitors' titles, metadata patterns, keyword coverage, and visual assets to identify gaps.
- 4Runs a structured app launch checklist covering metadata, visual assets, compliance, analytics, and marketing preparation.
- 5Plans A/B tests for icon, first screenshot, and title using Apple Product Page Optimization or Android Store Listing Experiments.
When to use
- An app is live but ranking poorly for core category keywords and downloads are below projections.
- Preparing a new app for launch and need to finalize metadata, visual assets, and an ASO strategy.
- Auditing an existing listing to find quick wins in keyword placement or description structure.
- Running an A/B test on the app icon or first screenshot to improve store conversion rate.
Tools used
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Frequently asked questions
What is App Store Optimization?
App Store Optimization is a Claude Code skill for content by Manoj Bajaj. ASO tools for researching keywords, optimizing metadata, analyzing competitors, and improving app store visibility on Apple App Store and Google Play Store.
When should I use App Store Optimization?
An app is live but ranking poorly for core category keywords and downloads are below projections. Preparing a new app for launch and need to finalize metadata, visual assets, and an ASO strategy.
How do I install App Store Optimization?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is App Store Optimization free to use?
Yes. App Store Optimization is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.