ContentLaunches
Launch Plays
Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines Tier 1/2/3 criteria covering impact, audience size, and readiness level.
- 2Structures workstreams (campaign, content, enablement, comms, success, ops, product readiness) with RACI.
- 3Sets standup schedule, checkpoint dates, and risk review cadences aligned to launch timeline.
- 4Tracks KPIs with a reporting template from pre-launch baseline through post-launch retro.
- 5Maintains a risk log with named mitigation owners for each identified dependency.
When to use
- Planning an upcoming product or feature launch and assigning workstream owners.
- Auditing a current launch process to find efficiency gaps before the next cycle.
- Onboarding a new PMM or cross-functional partner who needs launch process context fast.
- Confirming infrastructure and automation readiness before a go-live date.
Tools used
Asana· Productivity
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateWorkflowAnalyzerPlaybook
Frequently asked questions
What is Launch Plays?
Launch Plays is a Claude Code skill for content by GTM Agents. Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.
When should I use Launch Plays?
Planning an upcoming product or feature launch and assigning workstream owners. Auditing a current launch process to find efficiency gaps before the next cycle.
How do I install Launch Plays?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Launch Plays free to use?
Yes. Launch Plays is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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