ContentLaunches
Launch Tiering
Use when sizing go-to-market launches by impact, resources, and governance needs.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Scores upcoming releases against impact criteria (ARR target, audience reach, competitive urgency) to assign Tier 1/2/3.
- 2Maps required workstreams, channels, creative effort, and regional needs per tier.
- 3Defines governance level including exec involvement, war-room cadence, and risk tolerance.
- 4Checks instrumentation readiness and reporting complexity for each tier level.
- 5Produces approval checklists for tier changes and a historical log for future benchmarking.
When to use
- Sizing a new product or feature release before committing GTM resources and budget.
- Aligning stakeholders on what deliverables and channels a given tier requires.
- Documenting launch expectations for planning, finance approvals, and post-launch reporting.
- Reassessing a launch tier mid-cycle after scope or market conditions shift.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Launch Tiering?
Launch Tiering is a Claude Code skill for content by GTM Agents. Use when sizing go-to-market launches by impact, resources, and governance needs.
When should I use Launch Tiering?
Sizing a new product or feature release before committing GTM resources and budget. Aligning stakeholders on what deliverables and channels a given tier requires.
How do I install Launch Tiering?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Launch Tiering free to use?
Yes. Launch Tiering is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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