Feature Launch Playbook

Description

Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

What this skill does

1. 1Define the messaging foundation — outcome-driven headline, subhead with audience and capability, proof point, and single CTA — before writing any asset.
2. 2Generate a changelog entry, announcement email with three subject line options, and an in-app banner with a 6-8 word headline.
3. 3Produce three LinkedIn post variants — story-driven, contrarian, and customer-proof-driven — for the founder to choose or combine.
4. 4Write a Twitter/X thread with a hook tweet, problem framing, product description, key capabilities, and a CTA.
5. 5For Tier 1 launches, add a sales enablement one-pager with talk track, objection handling table, discovery questions, and competitive context.

When to use

• A feature just merged and you need launch assets ready within hours, not days.
• The team shipped a significant integration and needs coordinated messaging across email, social, and in-app.
• Sales needs a briefing document before they start fielding questions about a new capability.
• You're doing a minor update and just need a changelog entry and a social mention without a full campaign.

Tools used

Frequently asked questions