Free Tool Strategy
Designs and promotes free tools (calculators, generators, auditors) that generate leads, build authority, and drive organic traffic.
claude plugin marketplace add manojbajaj95/claude-gtm-pluginDescription
Designs and promotes free tools (calculators, generators, auditors) that generate leads, build authority, and drive organic traffic. Covers tool concept selection, gate strategy, SEO keyword targeting, launch promotion, and success metrics.
What this skill does
- 1Identifies viable free tool opportunities by mapping what prospects calculate, what processes can be automated, and what search volume exists.
- 2Designs the tool concept with input/output spec, gate strategy (ungated basic, email for enhanced, account for history), and lead capture flow.
- 3Defines the SEO keyword strategy targeting calculator, generator, checker, and auditor search patterns.
- 4Produces a launch and promotion plan covering Product Hunt, directories, relevant subreddits, and blogger outreach.
- 5Sets success benchmarks for monthly users, lead capture rate, organic traffic share, and tool-to-product conversion.
When to use
- You want to build a calculator or generator that attracts organic traffic and captures leads without a paywall.
- You need to decide what type of free tool to build and want a demand-validation and keyword research approach.
- You have a free tool live and want to optimize its gate strategy and improve lead capture rate.
- You are planning a free tool launch and need a promotion checklist across communities, directories, and outreach.
Tools used
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Frequently asked questions
What is Free Tool Strategy?
Free Tool Strategy is a Claude Code skill for content by Manoj Bajaj. Designs and promotes free tools (calculators, generators, auditors) that generate leads, build authority, and drive organic traffic.
When should I use Free Tool Strategy?
You want to build a calculator or generator that attracts organic traffic and captures leads without a paywall. You need to decide what type of free tool to build and want a demand-validation and keyword research approach.
How do I install Free Tool Strategy?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Free Tool Strategy free to use?
Yes. Free Tool Strategy is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.