Campaign Brief Generator

Description

Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

What this skill does

1. 1Capture campaign goal, ICP, available assets, team size, and budget in one structured intake to define scope before any planning begins.
2. 2Recommend 2-4 primary channels based on where the ICP actually is, with effort estimates and expected output per channel.
3. 3Define a messaging hierarchy with primary and secondary messages, each backed by a proof point and mapped to the right channel.
4. 4Build a week-by-week content calendar with working titles, formats, owners, and goals — not generic placeholders.
5. 5Define KPIs split by funnel stage with a single north-star metric and a list of what the campaign explicitly will not do.

When to use

• You're planning a product launch or new ICP push and need a focused 30-60 day plan that a small team can actually execute.
• A new marketing hire needs a structured brief to align on strategy before producing any content.
• You have a budget and a goal but no channel strategy and need opinionated prioritization.
• You're entering a new segment and want a campaign framework tailored to that audience's specific channels and pain.

Tools used

Frequently asked questions