Paid Channel Prioritizer

Description

For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.

What this skill does

1. 1Analyzes your product, ICP, business model, and budget to map buyer intent to the most likely channels where they're reachable.
2. 2Researches competitor ad presence across the Meta Ad Library, Google Ads Transparency Center, LinkedIn, and Twitter to validate which channels already work in your space.
3. 3Scores all major paid channels (Google Search, Meta, LinkedIn, YouTube, Twitter/X, TikTok) across six weighted factors and selects the top 1-2 based on score and budget viability.
4. 4Provides explicit reasoning for why the recommended channel wins and why common alternatives don't fit this specific product and budget.
5. 5Outputs a 90-day ramp plan with weekly actions for Month 1, optimization priorities for Month 2, and scale-or-pivot criteria for Month 3.

When to use

• You have a monthly ad budget and don't know which platform to start with.
• You're debating between Google Ads and Meta (or LinkedIn) and need a structured decision based on your actual ICP and competitors.
• You've been spreading a small budget across multiple channels with no results and need to consolidate.

Tools used

Frequently asked questions