Paid Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
What this skill does
- 1Selects the right ad platform for the objective — Google for high-intent search, LinkedIn for B2B job-title targeting, Meta for demand generation.
- 2Designs campaign architecture with naming conventions, budget allocation between testing and scaling phases, and ad set hierarchy.
- 3Writes complete ad copy sets using PAS, BAB, or social-proof-lead formulas — headline variants, body copy, and CTA ready to launch.
- 4Builds audience targeting briefs with primary audiences, lookalike seeds, retargeting segments by funnel stage, and exclusion lists.
- 5Provides optimization decision logic for high CPA, low CTR, or high CPM, and a bid strategy progression from manual to automated.
When to use
- You are launching your first paid campaign and need a pre-launch checklist covering tracking, landing pages, and UTMs before touching creative.
- ROAS is dropping and you need a structured diagnosis before adjusting targeting or creative.
- You want to build a retargeting strategy segmented by funnel stage with appropriate frequency caps and messaging.
- You are scaling ad spend and need guidance on budget increase cadence to avoid disrupting algorithm learning.
Tools used
Best for
Format
Frequently asked questions
What is Paid Ads?
Paid Ads is a Claude Code skill for content by Alireza Rezvani. When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
When should I use Paid Ads?
You are launching your first paid campaign and need a pre-launch checklist covering tracking, landing pages, and UTMs before touching creative. ROAS is dropping and you need a structured diagnosis before adjusting targeting or creative.
How do I install Paid Ads?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Paid Ads free to use?
Yes. Paid Ads is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.