Go To Market Strategy
End-to-end go-to-market playbook for product and feature launches.
claude plugin marketplace add manojbajaj95/claude-gtm-pluginDescription
End-to-end go-to-market playbook for product and feature launches. Covers GTM motion selection (PLG, sales-led, community-led, partner-led), six-week launch timelines, seven launch marketing deliverables, phased launch approach, and technical product launch frameworks for developer tools and APIs.
What this skill does
- 1Selects the right GTM motion (PLG, sales-led, community-led, partner-led) based on ACV, buyer type, and product complexity.
- 2Builds a six-week launch timeline from messaging finalization through post-launch analysis, with day-zero tasks specified.
- 3Produces the seven launch marketing deliverables: brief, channel plan, PR kit, asset checklist, sales talk track, measurement plan, and risk register.
- 4Designs a phased launch approach from internal alpha through beta and early access to full launch, with goals and actions per phase.
- 5Provides a developer-first launch framework for APIs and SDKs with documentation requirements, community channels, and tier-based timelines.
When to use
- You are launching a new product or feature and need a structured plan from positioning through post-launch analysis.
- You are deciding between PLG and sales-led motions and want a framework to make the right call for your ACV and buyer.
- You want a Product Hunt launch playbook with pre-launch community building and day-of execution checklist.
- You are shipping a developer tool or API and need a technical launch plan with documentation standards and dev-community channels.
Tools used
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Frequently asked questions
What is Go To Market Strategy?
Go To Market Strategy is a Claude Code skill for content by Manoj Bajaj. End-to-end go-to-market playbook for product and feature launches.
When should I use Go To Market Strategy?
You are launching a new product or feature and need a structured plan from positioning through post-launch analysis. You are deciding between PLG and sales-led motions and want a framework to make the right call for your ACV and buyer.
How do I install Go To Market Strategy?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Go To Market Strategy free to use?
Yes. Go To Market Strategy is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.