ContentLaunches
Event Briefs
Use when documenting event objectives, requirements, and alignment across stakeholders.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Captures event goal, target audience, date, format, and tier in a structured overview section.
- 2Documents theme, key messages, CTA, and proof assets to align on narrative before production starts.
- 3Outlines agenda, speakers, demos, and activations with a reviewer checklist for approvals.
- 4Plans promotion channels, audience segments, and partner amplification in one place.
- 5Maps post-event follow-up flows, data instrumentation, and KPI dashboards before go-live.
When to use
- Kicking off any event - webinar, field dinner, or flagship conference - before production begins.
- Aligning cross-functional partners on objectives and dependencies before a producer or regional team takes over.
- Handing an event concept to an external agency or regional team with a complete brief.
- Auditing an existing event for missing instrumentation, approvals, or follow-up flows.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateTrackerPlaybook
Frequently asked questions
What is Event Briefs?
Event Briefs is a Claude Code skill for content by GTM Agents. Use when documenting event objectives, requirements, and alignment across stakeholders.
When should I use Event Briefs?
Kicking off any event - webinar, field dinner, or flagship conference - before production begins. Aligning cross-functional partners on objectives and dependencies before a producer or regional team takes over.
How do I install Event Briefs?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Event Briefs free to use?
Yes. Event Briefs is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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