Launch Strategy
When the user wants to plan a product launch, feature announcement, or release strategy.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
What this skill does
- 1Plans a phased launch covering pre-launch, launch day, and post-launch actions with owners, dates, channels, and success metrics for each.
- 2Maps Owned, Rented, and Borrowed channel strategy with specific tactics per channel rather than generic platform recommendations.
- 3Produces a Product Hunt brief with listing copy, asset specifications, a pre-launch relationship-building timeline, and an engagement playbook.
- 4Writes a complete launch day checklist with time-boxed actions so nothing is missed under pressure.
- 5Generates a 30-day post-launch momentum plan to sustain and compound the initial launch spike.
When to use
- A feature ship date has been set and no marketing plan exists alongside the engineering delivery.
- A Product Hunt listing is being planned and pre-launch preparation needs to start weeks in advance.
- A pricing change is coming and it needs to be treated as a launch opportunity with an announcement campaign.
- A past launch happened without a post-launch plan and traffic dropped off within days.
Tools used
Best for
Format
Frequently asked questions
What is Launch Strategy?
Launch Strategy is a Claude Code skill for content by Alireza Rezvani. When the user wants to plan a product launch, feature announcement, or release strategy.
When should I use Launch Strategy?
A feature ship date has been set and no marketing plan exists alongside the engineering delivery. A Product Hunt listing is being planned and pre-launch preparation needs to start weeks in advance.
How do I install Launch Strategy?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Launch Strategy free to use?
Yes. Launch Strategy is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.