Utm Builder
Generate UTM-tagged URLs for campaign tracking.
claude plugin marketplace add manojbajaj95/claude-gtm-pluginDescription
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
What this skill does
- 1Generates UTM-tagged URLs for single campaigns or bulk multi-channel builds with consistent naming conventions (lowercase, hyphen-separated, date-prefixed).
- 2Produces a tracking spreadsheet mapping channel, source, medium, campaign, and content for every variant.
- 3Applies platform-specific parameters including Google ValueTrack, LinkedIn macros, and Meta dynamic URL fields.
- 4Creates A/B test link pairs with variant labels (control/treatment) and instructions for comparing results in GA4.
- 5Audits existing UTM setups for capitalization inconsistencies, missing mediums, and generic campaign names.
When to use
- Launching a multi-channel campaign and need consistent tracking links across Google, LinkedIn, email, and social.
- Setting up A/B tests on landing pages and need variant-specific UTMs to separate results in analytics.
- Auditing campaign attribution data that is messy due to inconsistent UTM naming across the team.
- Generating tracking links for a partner or affiliate campaign with custom source naming.
Tools used
Best for
Format
Frequently asked questions
What is Utm Builder?
Utm Builder is a Claude Code skill for revops by Manoj Bajaj. Generate UTM-tagged URLs for campaign tracking.
When should I use Utm Builder?
Launching a multi-channel campaign and need consistent tracking links across Google, LinkedIn, email, and social. Setting up A/B tests on landing pages and need variant-specific UTMs to separate results in analytics.
How do I install Utm Builder?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Utm Builder free to use?
Yes. Utm Builder is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.