Lead Generation And Demand

Description

Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.

What this skill does

1. 1Defines ICP by firmographics, psychographics, and technographics, then maps them to full-funnel TOFU, MOFU, BOFU content and channel strategy.
2. 2Designs lead magnets by format (calculator, whitepaper, assessment, webinar) with conversion rate benchmarks and gate strategy.
3. 3Builds a lead scoring model assigning points for fit attributes and behavioral signals, with MQL threshold and routing rules.
4. 4Structures welcome and nurture email sequences with timing, purpose, and performance targets per step.
5. 5Calculates CAC by channel, compares against LTV benchmarks, and recommends budget reallocation based on lead quality and pipeline velocity.

When to use

• You are building a demand generation system from scratch and need ICP, channels, lead magnets, and scoring in one plan.
• You want to improve MQL quality and reduce CAC by tightening ICP targeting and shifting budget across channels.
• You need a lead magnet designed, gated, and connected to a nurture sequence that moves prospects toward a sales conversation.
• You are running account-based sales to a list of named accounts and need a coordinated email, LinkedIn, and ad strategy.

Tools used

Frequently asked questions