Google Search Ads Builder
End-to-end Google Search Ads campaign builder.
npx goose-skills installDescription
End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV...
What this skill does
- 1Generate seed keywords across problem-aware, solution-aware, competitor, and brand buckets, then expand using competitor SEO, G2 review language, Reddit terminology, and HN discussions.
- 2Map all keywords by funnel stage and intent — transactional, commercial, informational, navigational — with match type assignments and a competitive density assessment.
- 3Design a tightly themed ad group structure with max 15 keywords per group, each with its own landing page assignment.
- 4Write 15 headlines and 4 descriptions per ad group following a keyword-match, value-prop, social-proof, differentiation, CTA, offer, and trust-signal framework.
- 5Build campaign-level and ad-group-level negative keyword lists to prevent internal cannibalization and intent mismatch, and output a Google Ads Editor import CSV.
When to use
- You're starting Google Search Ads from scratch and need a keyword strategy built on real buyer language rather than guesswork.
- Your current campaigns are wasteful and you want a clean rebuild with proper structure, intent mapping, and negative keywords.
- A client needs a campaign file ready to import into Google Ads Editor without manual keyword research.
- You want to find high-intent competitor and alternative keywords that your market is searching but you're not bidding on.
Tools used
Best for
Format
Frequently asked questions
What is Google Search Ads Builder?
Google Search Ads Builder is a Claude Code skill for content by GooseWorks AI. End-to-end Google Search Ads campaign builder.
When should I use Google Search Ads Builder?
You're starting Google Search Ads from scratch and need a keyword strategy built on real buyer language rather than guesswork. Your current campaigns are wasteful and you want a clean rebuild with proper structure, intent mapping, and negative keywords.
How do I install Google Search Ads Builder?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Google Search Ads Builder free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).