Newsletter Sponsorship Finder

Description

Find newsletters relevant to a target audience/industry for sponsorship opportunities. Discovers newsletters through web search, newsletter directories, and industry research. Returns newsletter name, author, estimated audience, topic focus, sponsorship rates (if available), and contact info.

What this skill does

1. 1Discovers newsletters via web search, directory search (Substack, Swapstack, Paved), and competitor sponsorship research in parallel.
2. 2Enriches each newsletter with estimated audience size, frequency, topic focus, sponsorship rates, and contact info by fetching the newsletter page.
3. 3Scores and tiers newsletters 0-10 based on ICP audience overlap, size, sponsorship availability, pricing fit, engagement signals, and competitor validation.
4. 4Outputs a tiered markdown report (Must-Sponsor / Strong Fit / Worth Exploring) with a competitor sponsorship intel section.

When to use

• Building a newsletter sponsorship pipeline to reach a specific B2B audience (e.g., DevOps engineers, sales leaders) at scale.
• Identifying which newsletters your competitors already sponsor as proof of audience fit before committing budget.
• Running a quarterly refresh of newsletter targets as new publications launch or audience sizes change.

Tools used

Frequently asked questions