ContentContent · Ops

Platform Frameworks

Use when tailoring content formats, hooks, and publishing mechanics for each social platform.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Provides platform-specific cadence, format, and CTA guidance for LinkedIn, X, TikTok, Reels, and Instagram.
  2. 2Applies hook formulas (stat + POV, question, contrarian take) adapted to each platform's culture.
  3. 3Runs a publishing checklist covering dimensions, aspect ratios, hashtag limits, and accessibility requirements.
  4. 4Supplies a hook bank, CTA formula library, and asset spec sheet per channel.
  5. 5Tracks algorithm shifts and creative restrictions in a running 'what broke' log to keep guidance current.

When to use

  • Planning a multi-channel campaign and each post needs to follow platform-specific best practices.
  • Onboarding a new content contributor or agency unfamiliar with a platform's norms and specs.
  • Calendar review reveals posts that violate platform etiquette or use wrong dimensions.
  • Refreshing cadence and format guidance after a quarter of performance data.

Tools used

LinkedIn· SocialTwitter· SocialInstagram· SocialTikTok· Social

Best for

Marketing Manager

Format

FrameworkTemplatePlaybook

Frequently asked questions

What is Platform Frameworks?

Platform Frameworks is a Claude Code skill for content by GTM Agents. Use when tailoring content formats, hooks, and publishing mechanics for each social platform.

When should I use Platform Frameworks?

Planning a multi-channel campaign and each post needs to follow platform-specific best practices. Onboarding a new content contributor or agency unfamiliar with a platform's norms and specs.

How do I install Platform Frameworks?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Platform Frameworks free to use?

Yes. Platform Frameworks is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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