ContentContent · Ops
Creative Iteration Playbook
Framework for briefing, testing, and scaling social creative variations.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Briefs creative work using a single-slide template with hook, CTA, proof, editing guidelines, and legal notes.
- 2Maps test variables (concept, format, CTA, length, hook) across a structured experiment matrix.
- 3Runs a weekly production workflow: intake Monday, QA Wednesday, launch Thursday, results sync Friday.
- 4Tags and scores every asset with UTMs, engagement metrics, and a reuse plan for the evergreen library.
- 5Triggers a root-cause analysis when two consecutive variants miss guardrail thresholds, and pauses paid boosts if CPA worsens more than 20% vs baseline.
When to use
- A paid or organic campaign shows creative fatigue and needs a structured refresh cycle.
- Coordinating rapid creative experiments across paid and organic teams with shared accountability.
- Documenting what worked and why so the next creative round starts with proven formulas.
- Setting pre-launch success and kill thresholds before a new creative flight goes live.
Tools used
LinkedIn· SocialTikTok· SocialLinkedIn Ads· Ads
Best for
Marketing Manager
Format
FrameworkTemplateWorkflowGeneratorTrackerPlaybook
Frequently asked questions
What is Creative Iteration Playbook?
Creative Iteration Playbook is a Claude Code skill for content by GTM Agents. Framework for briefing, testing, and scaling social creative variations.
When should I use Creative Iteration Playbook?
A paid or organic campaign shows creative fatigue and needs a structured refresh cycle. Coordinating rapid creative experiments across paid and organic teams with shared accountability.
How do I install Creative Iteration Playbook?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Creative Iteration Playbook free to use?
Yes. Creative Iteration Playbook is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Platform Frameworks
Use when tailoring content formats, hooks, and publishing mechanics for each social platform.
Social Calendar System
Operational template for building social content calendars with approvals and publishing workflows.
Linkedin Repurposing
Repurpose LinkedIn content across formats and leverage creator tools.
Content Strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.
Paid Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
Blog Feed Monitor
Scrape blog posts via RSS feeds (free, no API key) with Apify fallback for JS-heavy sites.