Content Strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" or \"content planning.\" For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
What this skill does
- 1Defines 3-5 content pillars tied to product use cases and buyer stages, with subtopic clusters for each.
- 2Produces a prioritized topic table with target keyword, content type, buyer stage, and customer research rationale for each piece.
- 3Generates a content calendar with format, keyword target, and distribution channel per slot.
- 4Runs a competitor gap analysis to surface quick-win opportunities where rival coverage is thin.
- 5Writes single-page content briefs covering goal, audience, keyword, outline, CTA, and internal links.
When to use
- You need to decide what to write before assigning topics to writers.
- Traffic is flat and you want to audit whether content skews too shareable or too searchable.
- You are entering a new market and need to map topic clusters against ICP pain points.
- Content covers too many audiences and conversion rates are low across the board.
Best for
Format
Frequently asked questions
What is Content Strategy?
Content Strategy is a Claude Code skill for content by Alireza Rezvani. When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.
When should I use Content Strategy?
You need to decide what to write before assigning topics to writers. Traffic is flat and you want to audit whether content skews too shareable or too searchable.
How do I install Content Strategy?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Content Strategy free to use?
Yes. Content Strategy is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.