Content Brief Factory
Generate detailed, differentiated content briefs at scale.
npx goose-skills installDescription
Generate detailed, differentiated content briefs at scale. Each brief includes SERP analysis, competing page breakdown, unique angles from real customer language (reviews, Reddit), internal linking plan, and SERP feature targets. Batch mode produces 10-50 briefs in one run. Crushes generic "keyword density" briefs from tools like Surfer or Clearscope.
What this skill does
- 1Check your existing site content to flag whether a page already targets the keyword before creating a new brief.
- 2Analyze the top 3-5 ranking pages per keyword for word count, structure, freshness, and what they fail to cover.
- 3Mine G2 reviews and relevant Reddit threads to extract real customer language and questions that reveal the gap in existing content.
- 4Define a differentiated angle — the specific thing all ranking pages miss — backed by verbatim customer quotes as evidence.
- 5Output a full brief with SERP feature targets, a differentiated outline, internal linking plan, and a competitive advantage checklist, in batch mode for 10-50 keywords at once.
When to use
- Your content team is producing articles that don't rank because briefs lack competitive context and a clear differentiated angle.
- Planning a Q2 content calendar and need 20-plus briefs generated in one session from a keyword list.
- Launching a programmatic SEO template and need structured briefs at scale with consistent quality.
- A freelance writer needs a brief that tells them exactly what existing content covers, what it misses, and how to win a SERP feature.
Tools used
Best for
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Frequently asked questions
What is Content Brief Factory?
Content Brief Factory is a Claude Code skill for content by GooseWorks AI. Generate detailed, differentiated content briefs at scale.
When should I use Content Brief Factory?
Your content team is producing articles that don't rank because briefs lack competitive context and a clear differentiated angle. Planning a Q2 content calendar and need 20-plus briefs generated in one session from a keyword list.
How do I install Content Brief Factory?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Content Brief Factory free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).