Social Media Analyzer
Social media campaign analysis and performance tracking.
claude plugin marketplace add alirezarezvani/claude-skillsDescription
Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use for analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards.
What this skill does
- 1Calculates engagement rate, CTR, reach rate, virality rate, and save rate per post and aggregated at campaign level from raw metrics input.
- 2Computes ROI metrics — cost per engagement, cost per click, CPM, and ROAS — when ad spend data is provided.
- 3Benchmarks results against platform-specific averages for Instagram, Facebook, Twitter/X, LinkedIn, and TikTok with Excellent/Good/Average/Poor ratings.
- 4Identifies top and bottom performing posts and outputs actionable recommendations for each performance category.
- 5Runs analysis via Python scripts that accept JSON input and output text or JSON for dashboards.
When to use
- A social campaign has completed and you want a structured performance report with benchmark comparisons, not just raw numbers.
- Engagement rate is below platform average and you need to identify which posts are dragging it down and why.
- You are spending on social ads and need CPE, CPC, and ROI calculated from your actual spend and engagement data.
- You want to compare performance across platforms (LinkedIn vs. Instagram) using consistent methodology.
Tools used
Best for
Format
Frequently asked questions
What is Social Media Analyzer?
Social Media Analyzer is a Claude Code skill for content by Alireza Rezvani. Social media campaign analysis and performance tracking.
When should I use Social Media Analyzer?
A social campaign has completed and you want a structured performance report with benchmark comparisons, not just raw numbers. Engagement rate is below platform average and you need to identify which posts are dragging it down and why.
How do I install Social Media Analyzer?
Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Social Media Analyzer free to use?
Yes. Social Media Analyzer is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.