Social Media Manager

Description

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual soci...

What this skill does

1. 1Selects the right 1-2 platforms based on audience fit, content style match, and posting cadence the team can sustain.
2. 2Defines content pillars with recommended mix — 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional.
3. 3Designs a weekly calendar template with topic, format, and pillar per day, plus a batch creation workflow (plan, create, schedule, review in a weekly cycle).
4. 4Audits an existing social presence across profile quality, content mix, format variety, response time, and outbound engagement.
5. 5Provides a community management response framework covering questions, complaints, praise, and trolls with time-based SLAs.

When to use

• You have no social strategy and need platform selection, content pillars, and a 90-day growth plan before posting anything.
• Engagement rate is declining and you need a structured audit of the last 20 posts to identify what is and is not working.
• Your social presence is growing but chaotic — you need a content calendar system, workflows, and measurement framework to scale it.
• You are building a community management process and need a response framework with escalation rules.

Tools used

Frequently asked questions